Bacon Steals the Show at #140ConfDM

Musings of a Pig Farmer by Larry Sailer

Bacon – yes, bacon – took center stage yesterday at the 140 Conference in Des Moines. It’s interesting how sometimes the most off-handed comment becomes the one thing that “sticks.” Nonetheless, I’m grateful for the shout-outs and accolades that were given to this pig farmer from Franklin County, Iowa.

I have to admit that I really wasn’t sure how my message would be received by a group of bloggers whom primarily live in urban areas like Des Moines and even Chicago. It turns out that it was really well received! Many people spoke up in support of me and of farmers in general. They also reaffirmed people’s desire to reconnect with food and to learn how the food actually gets from the farm to their plate.

This is the reason I was invited to speak. It’s also why I’ve spoken to more than 70 civic and community groups throughout the state. I want to help demystify agriculture by starting conversations with consumers, so they can ask questions of a “real Iowa farmer.”

With less than 2% of the population engaged in production agriculture, it seems that fewer consumers have the opportunity to talk with local farmers and get their questions answered. I guess that’s was also part of CNN’s fascination when they introduced me last winter as “a farmer who blogs.”

It was during our trip to Des Moines last February to serve on a panel discussion from CNN’s “The Starting Point” when Deb Brown asked me to speak at the “local” State of NOW /140 Conference she coordinated in Des Moines. “A local conference,” I thought. “Surely, that wouldn’t be problem after appearing live on CNN.”

Little did I realize how just big of an event this would turn out to be! Unlike the approximately 20 seconds that I had to talk on CNN, I had 10 minutes to talk yesterday at the 140 conference. I also overhead someone say yesterday that this conference was broadcast live to two million people in more than 20 countries. WOW. I’m so glad that I didn’t hear that before I took the stage. I’m even happier that my wife, Janice, didn’t know how big the audience would be before we got there.

For the past two weeks, Janice kept asking me when I was going to write my speech and start practicing. I never did actually write one, which is just as well. There were so many great agvocates that everything I would’ve said would’ve already been said by them any way. Ag speakers yesterday included:

  • Shannon Latham – You already know her if you’re reading this blog!
  • Darcy Maulsby – Lifelong Iowan and farm girl from Calhoun County who writes mini blogs about agriculture, business, food and gardening.
  • Heather Lilienthal – As communications specialist for the Iowa Farm Bureau Federation, she fields media calls and develops relationships that help farmers tell the story of Iowa agriculture.
  • Janice Person – Although she was born and raised in Memphis, cotton communications became the major thrust of her career.
  • Chris Chinn – She and her husband, Kevin, are 5th generation farmers. They live with their two children on their family’s hog farm in Missouri.

Other speakers whom I greatly enjoyed were Michael Libbie, who talked about the ROI of social media, and Gigi Belmonico and her Bombshells, who collected Purses for Panama. (Now they’re collecting reading glasses if you’d like to donate to their cause). Liz Nead, an inspirational speaker, had an entertaining talk about 30-day trials. For some reason, I can only remember one of them. As soon as you watch a video of her presentation, you’ll understand why! Angela Maiers and other teachers talked about how NOW technology is opening their classroom doors to international experiences. Denise Bonewitz Passehl talked about her online community helped provide support for a rare type of cancer.

It was also interesting to note that 5 of the speakers on yesterday’s panel were raised in Geneva, Iowa, my hometown. Considering the town has a population of about 100, it was well represented! You’ll be able to download each speaker’s presentation in about a week. I’ll be sure to share that link as soon as it’s available.

Because so many folks yesterday professed their love for bacon, I thought I’d close by sharing a link to the delicious sounding recipe for Bacon-Wrapped Pork Chops. Think I’ll light the grill tonight!

Industry NewsBuilding Partnerships, Via Twitter

When I was introduced to Twitter, social media guru Nathan Wright from Lava Row told me that Twitter would connect me with people I should know. “You need to be there,” my friend and former colleague urged me. And, with some reluctance, I found myself signing up for a Twitter handle.

I have to admit that I thought Twitter would open doors for me in places like Des Moines, Iowa, or even Minneapolis, Minnesota. But I had no idea that Twitter would open doors for me right in my backyard – Franklin County, Iowa!

My first encounter with a Tweep was really quite unexpected and somewhat random. It happened in July 2010 at the Franklin County Fair. I was checking Twitter updates on my SmartPhone during a lull in the Latham Seeds’ booth. One of the tweets I read was by Deb Brown or @debworks. I finally looked away from my phone and glanced at the exhibitor next to me. Ironically, the person working in the booth next to me was none other than Deb Brown herself!

That meeting turned out to be serendipitous since @debworks is a connector. In less than two weeks, Deb had connected me with other local business owners who served as vendors for our first ever Latham Country Fair.

Over the course of two years, we’ve developed a partnership that helps make a difference in Franklin County. Our biggest collaborative effort was the Harvest Tour we hosted in October 2011. That Harvest Tour really helped put Franklin County on the map as the attendees were bloggers like Sara BroersClaire CelsiLaura GaulkeJody Halsted, Heather Lilienthal and Jocelyn Wallace. Their blog posts helped us gain media recognition and even paved the way for Franklin County representatives to get a live interview on CNN while it was in Des Moines covering the Iowa Caucus. That’s huge for a county with a population of 10,540!

The 2011 Harvest Tour is also where I first met Larry Sailer with whom I’ve since partnered on a fundraiser for the Franklin County 4-H Scholarship Endowment. Larry and I also work together weekly as he authors “Musings of a Pig Farmer” that posts each Tuesday on Latham Seeds’ blog, TheFieldPosition.com.

Today Larry Sailer and I are among the five Franklin County residents who will be speak today at the State of NOW conference in Des Moines. I’m looking forward to meeting up with my fellow Franklin County Tweeps in the Capitol City. I’m also looking forward to meeting other fellow speakers including Janice Person (@jplovescotton) and Judi Graff (@farmnwife).

Even if you aren’t able to travel to Des Moines, you can participate in live streaming video. Join us today for the State of NOW!

  • Click Here for the life streaming of the 2012 Des Moines State of NOW 140 Conference. (Live stream should start about 8 A.M.)
Want to know more about the 140 State of NOW conference in Des Moines? Check out this blog written by Janice Person.

Food & FamilyHemann Family Lands in Mitchell County, Iowa

After embarking on a journey that lasted five years and took him across six states, pilot Dale Hemann landed in Mitchell County.

Today Dale and his wife, Cindy, feel blessed to raise their four children in the remodeled farmhouse where Dale lived as a child. They also raise corn and soybeans plus sell Latham® seeds. In addition, Dale contract feeds hogs and finishes Holstein steers after starting them on the bucket.

“We love it here,” says Cindy, a native of Wellington, Kansas. “We’ve lived in enough places to appreciate the quality of life in rural Iowa.”

Like many high school graduates, Dale left his parents’ home in rural Osage, Iowa, and enrolled in college. Dale earned a bachelor’s degree in Aviation Technology and a commercial pilot’s license before moving to Arkansas where Dale worked for a freight outfit as an airplane mechanic, flying to other cities where he did maintenance right on the ramp.

After Dale earned a master’s degree in Aviation Safety from the University of Central Missouri in Warrensburg, he had a short stint as production manager at Kestrel Aircraft in Norman, Oklahoma. He then made the move to Tulsa, where he worked for American Airlines. It wasn’t long before a friend of Dale’s called to let him know that Raytheon had an opening for an engineer in Wichita, Kansas. Dale got the job and moved once again. Shortly after moving to Wichita, Dale and Cindy got married. Cindy then left her job at College of the Ozarks in Branson and joined Dale in Wichita.

After a year in Wichita, Dale was contacted by a friend with whom he had worked at American Airlines. He thought Dale would be a good fit for a newly created position in his department at FedEx in Memphis, Tennessee. Dale and Cindy packed up and moved to the Memphis area, settling in Olive Branch, Mississippi. The Hemann’s oldest two children were born while they were living in Mississippi.

With their young family in mind, Dale and Cindy began their journey “home.” They knew they wanted to raise their children around extended family members and in a rural area where there kids could play freely without some of the worries that come with city living. Dale took a position as a ramp/operations manager with FedEx and subsequent transfers moved the family to Madison, Wisconsin, and then to Ames, Iowa. They were thrilled when a position opened with FedEx in Rochester, Minnesota, just 60 miles from Dale’s hometown.

While commuting home from work one day, Dale had a heart-to-heart talk with his dad. Dale was growing weary of switching jobs and moving his family. He was seeking stability and believed that farming would provide that. Plans were made for Dale to begin farming with his dad. Meanwhile, his parents, Larry and Rosemary, made plans to build a house in town. Dale farmed long distance for the first year, commuting to Osage on weekends and using vacation days as needed to get the farm work done.

“None of this would have been possible without the help of my dad,” says Dale. It was an interesting time for all family members. Larry and Rosemary moved out of their house in the country one weekend, and Dale’s family moved in the following weekend.

That was eight years ago, and the family has done lot of growing. Dale and Cindy’s oldest daughter, Lindsay, is now 13. Emily will turn 12 on Feb. 29, and Whitney is 9. Their son, Alex, is 7.

“I love that we live in the country where our kids have lots of room to play,” says Cindy, who grew up in town where she enjoyed playing with neighborhood kids. “They find creative ways to entertain themselves, and we host lots of play dates.”

This time of year the children are busy making crafts, trying experiments and baking. Four active kids with a host of active friends means lots of kitchen time!

“We recently made clay. We had to make volcanoes two weekends in a row because our kids wanted to make them with their friends,” says Cindy with a smile. “Although we’re constantly cleaning up the kitchen, it’s worth it. We’re making memories.”

Cupcakes are one of the Hemann kids’ favorite things to make. The family’s favorite show is Cupcake Wars, which has no doubt inspired some of their fascination with muffin tins and decorating tools.

Although they enjoy sweet treats, the family’s favorite meal centers on beef. Today they’re sharing a recipe for Beef Brisket.

Slow Cooker-Barbecued Beef Brisket

Serves: 6

  • 3 pounds fresh beef brisket

DRY RUB:

  • 1 tsp. salt
  • 1 tsp. chili powder
  • 1/2 tsp. garlic powder
  • 1/4 tsp. onion powder
  • 1/4 tsp. celery seeds
  • 1/4 tsp. pepper

SAUCE:

  • 1/2 c. ketchup
  • 1/2 c. chili sauce
  • 1/4 c. brown sugar
  • 2 T. cider vinegar
  • 2 T. Worcestershire sauce
  • 1 tsp. liquid smoke flavoring
  • 1/2 tsp. dry mustard

Directions:

  1. Combine ingredients for dry rub and rub all over brisket.
  2. Place brisket in slow cooker.
  3. In a bowl, combine sauce ingredients.
  4. Pour half of the sauce over the brisket.
  5. Refrigerate remaining sauce.
  6. Cover and cook brisket on high for 4-5 hours or until meat is tender.
  7. Serve meat with reserved sauce.